Support local businesses by participating in our brand-new hyper local currency called River Roos. Every dollar spent through the River Roos gift cards stays right here in Bridgewater, strengthening the local economy and supporting our merchants. Invest in our community with River Roos. They make a great gift for friends, family, or even yourself!
Click here for a lists of participating merchants.
Bonus Roos
Beginning November 1 (and valid while supplies last), F&M Bank and the Town of Bridgewater are offering a 50% match up to $50. That means each River Roos card purchaser will get an additional Bonus Roos card worth half the amount of the purchased card.
For example:
- Purchase a $10 card, get a $5 Bonus Roos gift card!
- Purchase a $50 card, get a $25 Bonus Roos gift card!
- Purchase a $100 card, get a $50 Bonus Roos gift card!

* Bonus Roos are applied to the first card in your online shopping cart.
* Only one Bonus Roos card per purchaser
* Town of Bridgewater staff and their immediate families are not eligible for Bonus Roos.
How Do I Purchase River Roos?
Purchase River Roos eGift Card Online
Purchase Physical Card In Person
- Physical River Roos gift cards may be purchased at the Bridgewater Community Center (201 Green Street).
- Debit or credit payment only with valid photo ID (no checks or cash accepted)
- Office hours are Monday-Friday, 8:30 am-5:00 pm.